There’s nothing worse than paying a premium price for a nice, triblend shirt only to have the softness ruined by a thick, plastic print on the front. Your brand deserves better. Welcome to water based screen printing. Your next shirt from Alpine will be your new favorite shirt.
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For decades the standard in the screen print industry has been plastisol ink. It’s a great option for most shops because it’s affordable and it’s more forgiving, making it easier to work with. But what’s most important is the end result and that’s where plastisol falls short. Water based ink is not only free of the harsh chemicals found in plastisol inks but also produces a much softer, more premium print. Sure, it costs more and it’s more difficult for me to work with, but I think it’s worth it. You can read more about water based ink and why I chose to go all-in with water based ink here.
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Starting a new brand is exciting and the first thing you want to do is get some shirts with your fancy new logo printed on them so you can hand them out to all your friends and family and start selling them as soon as possible. However, if you’ve reached the point where you’ve contacted a print company about apparel, then you know there’s more to it than just order shirts and start selling.
Read MoreFor decades, the standard ink for screen printing has been plasitol but in recent years water based ink is has made a major impact on the print industry. To better understand the benefits of water based ink and why I chose to go all in with this type of ink, it helps to first understand what plastisol ink is and why it’s used most of the time in screen printing.
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